Why Social Media?

The arrival of Social Media channels such as a Facebook custom page has changed the world of marketing forever. Today, customers, competitors and business prospects are able to easily share information every day through different Social Media channels like Twitter, LinkedIn and Facebook.
These Social Media Websites are known to help build client relationships, strengthen brands and increase business prospects. Many businesses around the world, right from start-ups to well established companies, are generating sizable traffic and profits by using Social Media Websites.
What do all these businesses share? They have acquired the skills of using Social Media tools like a Facebook custom page to generate the type of coverage that converts relationships to business prospects and these prospects to sales.
Before we check out the benefits of using Social Media Marketing to boost the potential of your business, here is some information about the three most popular social networking Websites.

Facebook

Facebook is a social networking Website that enables users to add their contacts as friends and send them messages. It also allows them to update their personal profiles to notify friends about the latest news about themselves. Many businesses have found this feature to be a great way to connect with their customers and have created a Facebook custom page. A January 2009 Compete.com study ranked Facebook as the most used social network by worldwide monthly active users.

Linked In

LinkedIn is a business oriented social networking Website that is mainly used for professional networking purposes. This Website enables registered users to maintain a list of contact information of people whom they are personally familiar with and trust in business. It also allows them to build a contact network containing their direct connections and the connections of these connections.
As these connections may be used to find business opportunities, jobs and people recommended by a trusted person, many companies have found a LinkedIn page to be just as necessary as a Facebook custom page. According to a TechCrunch report, as of June 2010, LinkedIn had more than 70 million registered users.

Twitter

Twitter is a social networking and microblogging service that allows its users to read, send and re-post other user messages called tweets. Tweets are short text-based posts of up to 140 characters that can be viewed on the author's profile page. Like a Facebook custom page, Twitter has been successfully used in campaigning, public relations, promoting businesses and sending out company news. Since its creation, Twitter has become quite popular and according to Twitter management, currently has more than 100 million users worldwide.